I get to hear a lot of new ideas that my clients have when they talk to me about their website for business or personal use. Most of these ideas are good and some of them are great. But for most of them the focus seems to be on aesthetics of the site. questions is: Is aesthetics of a site the most important factor?

For those who are thinking about getting a website, I am about to reveal a secret that will increase the chances of success many folds – be it for a small business or personal project. Unless you are building a website that will be used by a select group (that you are already part of) such as a family or an inter-office colleagues, you will probably need visitors to you site. Your focus should be the visitors or customers and all activities including planning, designing and implementing your site should be formulated around them.

“If you build it, they will come”

does not apply to websites – not any more. Let me explain why. First of all, there are a lot of websites that are coming to existence every minute. Although the exact number of websites are difficult to estimate, according to a study published by Netcraft in March 2012, there were upwards of 644 million websites. Each month this count keeps going up by almost 6%. You get the point – the web is a very crowded place.

So the question you need to ask is, why would Google or Bing or Yahoo (search engines) place your new website over all the others? If this sounds daunting, don’t fret – it’s actually not that hard. To be successful you need to understand a few things about SEO or Search Engine Optimization and the Search Engines themselves.

Why Search Engines Exist:

First of all, search engines are businesses. And the way they define their success is by serving up the most relevant, timely and authoratative content that will satisfy the searcher’s query. These queries are known as Keywords.

Summary
Number 1 Factor Before Getting Your New Website: SEO
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Number 1 Factor Before Getting Your New Website: SEO
Description
This article will shine the light on the single most important factor that everyone looking to build a new website should focus on.
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