If you are a small business owner chances are you don’t have have a budget of say $100,000.00 for advertisements. Yet you want to capture all the clients that you possibly can, you want to show your competitors that you have what it takes and are willing to provide equal or better value for the customers money.

The question is, “How do you reach your prospective clientele without spending an arm and a leg?”. If you are strictly a local business and your client-base is within 50 – 100 miles radius. I have good news for you.

Why spend thousands of dollars in world wide web Search Engine Optimization, when you can literally do the whole thing yourself in a week (working only on week-ends)

Local Search Marketing

Did you ever consider whether a customer would rather buy television services over the phone or be able to walk practically down the street to ask a trusted and confident provider in person? Did you know that as a business, a simple online map can be of greater importance than your best company advertisement? This is because of one the premier online marketing strategies of the last few years: local search positioning.

Just recently, Google, Bing, and Yahoo have teamed up (yes, you read correctly) to bring a new concept of data standardization to websites across the internet. These giants are not very often seen working in collaboration with each other, but they have all agreed that it would be highly beneficial if they all created and supported a common vocabulary for structured data markup on web pages. The idea behind the launching of Schema.org is relatively basic; to help web developers and website owners optimize their sites for SEO, enhance their sites’ organic listings, and improve search results through a shared collection of schemas. These schemas are HTML tags that web masters can add to their existing html and source codes to markup pages, allowing the major search engines to better recognize them. The engines hope that this will add structure and standardization to content around the web, so that consumers can experience much richer search result experiences across a much broader set of publishers.