I get to hear a lot of new ideas that my clients have when they talk to me about their website for business or personal use. Most of these ideas are good and some of them are great. But for most of them the focus seems to be on aesthetics of the site. questions is: [...]
Google Places which formally used to be Google Maps Listings and Google Tags is probably the best tool for small local businesses to be infront of their local customers. And for small businesses specially with a physical presence, local search optimization is probably the most cost effective high ROI marketing strategy.
It is very important for small companies to make sure that every single dollar they spend on advertising, is bearing fruit. The prospect of spending thousands of dollars without really seeing any return on investment, is simply not an option for most small businesses interested in SEO.
Local searches are, as the name implies, searches made by online search engine users for businesses and organizations in their own residential areas. These searches are very targeted and focus on specific keywords, and it is imperative for a company to carefully optimize their standing in these searches.